Assessing dimensions of the city’s reputation - Roberto Fasanelli, Ida Galli, Alfonso Piscitelli - Vita e Pensiero - Articolo Statistica & Applicazioni

Assessing dimensions of the city’s reputation

newdigital Assessing dimensions of the city’s reputation
Article
Journal STATISTICA & APPLICAZIONI
Issue STATISTICA & APPLICAZIONI - 2021 - 2
Title Assessing dimensions of the city’s reputation
Authors , ,
Publisher Vita e Pensiero
Format Article | Pdf
Online da 07-2022
Doi 1026350/999999_000046
Issn 1824-6672 (print) | 2283-6659 (digital)
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In social psychology, reputation has been studied with reference to different objects (individuals, brands, cities, etc.) and methodologically, measured discerning between its subdimensions. In this article, city reputation is  operationally defined, by using the validated City Reputation Indicators scale. This empirical tool is useful to evaluate the separate dimensions of city reputation independently. Data, obtained from a survey administered in the city of  Naples, were analysed using the Classification-tree, a non-parametric procedure, widely used in supervised classification. We also used the Spearman rank correlation, in order to assess the degree of association between overall  citizen satisfaction and overall city reputation. The classification tree has made possible the identification of the key path which better identifies people considering Naples a city with a good reputation. Furthermore, results also show the main constituents of city reputation.

keywords

Citizen Satisfaction, City Reputation, Tree-Based Methods, Sample Survey.

Authors biography

Dipartimento di Scienze Sociali - Università di Napoli “Federico II” - 80138 NAPOLI (e-mail: roberto.fasanelli@unina.it; idagalli@unina.it)
Dipartimento di Agraria - Università di Napoli “Federico II” - 80055 PORTICI (NA) (e-mail: alfonso.piscitelli@unina.it)