Maurizio Toccu

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Statistical analysis of customer lifetime value: a case study on telecommunications data using SAS digital

Statistical analysis of customer lifetime value: a case study on telecommunications data using SAS

by Alessandro Fassò, Maurizio Toccu

Year: 2014

Customers are important intangible assets of a company, but they are not equally remunerative...

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Vita e Pensiero - Pubblicazioni dell'Università Cattolica del Sacro Cuore
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